About Me


My name is Caroline Irvine and I am the owner of Picture It Sold, based in the Okanagan, which offers an integrated set of marketing solutions for real estate professionals. With a Commerce degree majoring in Marketing, and a family history of realtors and brokers, I understand the challenges that realtors face in creating and distinguishing their brand.

I picked up my first DSLR camera prior to going on an exchange semester to Sweden during university. I was inspired to capture the unique architecture of various countries, from modern Scandinavian designs to ancient Roman cities. This has translated into my current work. I aim to create images that evoke feelings of actually being in the home.

Using professional photography equipment and combining natural and artificial light to capture high quality images, I then use advanced editing techniques to make them pop. I stay up to date on photography techniques and new technologies in the digital marketing world and enjoy thinking creatively about how they can be applied to real estate marketing.

Picture It Sold offers a selection of marketing solutions aimed at driving traffic to a property to increase sales. This includes video, slideshow tours, feature sheets, room dimensions and floor plans. I enjoy collaborating with my clients as their marketing partner to brainstorm how to bring out the best in each of the homes they list. I am friendly, easy to work with, fair, and most important, reliable.

Currently, I live in West Kelowna with my partner Aaron and our Australian Shepherd, Cedar. I am a rock climber, skier, and love spending time in the mountains seeking out challenge and adventure. I love to travel and have visited over 30 countries for study, work, and play.

Thanks for visiting. I'd love to hear from you about your marketing needs.

Please feel free to CONTACT ME so we can discuss your goals.